Carlsberg Newsroom
Carlsberg Newsroom is an award-winning collaborative project between different agencies to create sharable content about Carlsberg on social media. We worked on this project for several months and here is some of the work we did.
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Carlsberg #90minutebreak
Euros 2016. England vs Wales. 2pm on Thursday June 16th. A working day. This ad appeared full page in The Metro on game day, opposite the big match briefing.
Carlsberg wanted to do something that stepped out in a different direction from the football crowd. Something witty to give a smile to people on their way in to work. While the prompt was there, we didn’t really want people to cut the thing out, that was just part of the joke, but…people did. They really did cut out the ad and sign it.
  • Category: Press
  • Client: Carlsberg
  • Award: Campaign's top ad of 2016, The Drum - Best use of print - Finalist
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If Carlsberg did your Mum
We turned classic “your mum” jokes on their head and into a positive tribute to all mums.
  • Category: Social
  • Client: Carlsberg
Carlsberg wanted to talk about Mother’s Day in a way that its audience would react and engage with. So what better, than to subvert the classic ‘your mum’ taunt to a positive compliment that Mothers everywhere can get behind.
Filmed in the fictional Mother’s Arms pub, comedians Lloyd Griffith and Tom Davis battle each other with “your mum” insults turned into charming compliments.
Carlsberg – Probably the best use of your tube card
Another day, another Tube strike. A nightmare for a large part of Londoners. Annoying and frustrating is an understatement but could Carlsberg find any light at the end of the tunnel? Probably the best “Use of Your Tube Card Today” was an opportunist social film that created talk-ability and brand awareness through social media during a tube strike in London.
  • Category: Social
  • Client: Carlsberg
  • Award:: MAA Best Awards 2016 – Winner Opportunist Marketing