Felix #UptoMischief
Causing mischief across the nation.
Felix is a cat food brand with a well-know character called Felix. In 2017, for the first time in its history, the iconic cat escaped from his black and white world to bring mischief to the real world. From a 3D Felix interacting with commuters in Waterloo Station, to a projection mapping during an outdoor cinema event, Felix disrupted the routine of people across the nation putting a smile in people’s faces. As a result, purchase consideration went up by more than 5% along the year.
Felix is up to mischief at Waterloo
Felix invaded Waterloo station taking over a 40 metre digital screen in an augmented reality experiment where he interacted with commuters in real time.
  • Category: OOH, Brand Experience, Innovation
  • Client: Felix - Nestle/Purina
  • Awards: Webby Awards (finalist 2018), Creative Circle UK 2018 (2 Bronzes), Campaign Tech Awards 2018 (1 Gold + 2 finalists), The Drum Creative Awards 2017 (4 Golds + 3 Finalists)
Felix up to mischief at the movies
At Rochester cinema, Felix broke out of his traditional advert before the movie to mimic iconic film scenes in a surprising projection mapping.
  • Category: OOH, Brand Experience, Innovation
  • Client: Felix - Nestle/Purina
Felix is up to mischief in digital posters
Felix invaded and disrupted a series of digital posters with fake ads across the UK.
  • Category: OOH, Brand Experience, Innovation
  • Client: Felix - Nestle/Purina